Freshii, Equinox Fitness Center, Chicago, IL

Teaming with Freshii and Equinox Fitness Center, Sarfatty Associates transformed a nondescript food service operation into a vibrant and energetic operation for Freshii. The restaurant’s theme carries the energy of the fitness center and combines it with a hip approach to health food. The bright menus, dynamic service line and vibrant food displays present captivating colors and threads the theme of health and fitness throughout the retail space. Our design team succeeded at re-using much of the original casework and equipment, introducing new materials with recycled content, vivid graphics, and coordinating a new kitchen equipment layout.